What’s the big deal with social media?
Posts, likes, comments, shares - what do they really do for your photography? If used properly, social media is free advertisement, acts as a creative outlet, and even helps you build relationships with clients. It allows you to reach and engage with more people than you thought possible. Every like, share, and comment on a post rockets your artwork across the internet to more potential clients. But you cannot expect to see these results unless you put in some serious virtual work. Sure, you can log on once a month and throw a photograph into the ever-growing realm of the world wide web but then you aren’t really taking advantage of this resource.
You must be one with the online society, young photographer.
You must learn the best ways to use social media as a catalyst for your photography’s success.
1. Pick your platforms with care
Why are you on social media in the first place? Do you want to get your name out there, rake in the “likes,” or foster professional relationships? Knowing what you want out of social media will make picking a platform much easier. For example, if you just need a simple way to communicate with potential clients, Twitter probably won’t work for you. You need an outlet more focused on prolonged communication, like Facebook.
2. Quality over quantity
It is better to have incredible presence on two social platforms than to have terrible presence on eight. If you can professionally handle Instagram, Flickr, Tumblr, Google+, Facebook, Twitter, and Snapchat then go for it! If not, it’s best to keep your photography on one or two profiles. You may also have to fight the urge to share every single photograph you’ve ever taken at one time. Resist! Post only your best work and save some for later.
3. Stay consistent to receive consistency
If you want a steady flow of potential clients, you need to provide a steady flow of quality posts. Your posts represent you so keep them professional and unique. Remember: people generally login, check their notifications, and scroll down their news feed. Unless you’re posting consistently, they won’t see your photographs. Try to post something creative and/or informational between one and five times per day.
4. Timing is everything
The number of people online fluctuates throughout the day. You can maximize your post’s influence by scheduling it during a high-traffic time. The more people you reach, the better. Every platform has the relevant information available regarding traffic and online engagement. In general, you should post to...
Facebook: 1:00 - 4:00 PM
Twitter: 12:00 - 3:00 PM
Google+: 9:00 - 11:00 AM
Pinterest: 8:00 - 11:00 PM
5. Know your audience
Let’s say you’re a newborn photographer but your posts aren’t exactly kid-friendly… Do you think a new mommy is going to hire you? If you’re a wedding photographer and you tweet about how monogamy is a social construct developed to shackle us into orderly pairs, you’re not going to attend many receptions. It’s very important to aim for your target audience. If you want to cater to a certain age group, illustrate that with appropriate language. The worst thing you can do is marginalize a potential client.
Social media is what you make it. You can’t expect to see 20 new messages from clients if you don’t cultivate your social media garden.
Remember: Use platforms which work for your style and goals. Post your best photographs to keep your page exciting and fresh. Your posts should give potential clients a good idea of who you are and what your work looks like. Be creative and interact with your followers! Liking someone’s post is a sure way to get their attention. Once you’re up to speed, don’t let your social presence wilt; be ready and willing to share information with your followers when they are online.
Now you’re ready to be a social media guru and advertising extraordinaire!